How to promote your business with google?
Google one of the most popular search engine. Promoting your business through platforms like google can maximize its effect.there are various methods like google AdWords, Adsense, Google Analytics to promote your business. Consumers’ increased engagement in online research to make purchasing decisions is helping drive the value of using Google to promote small businesses. Here is a brief overview of Google tools that will help you get your business going in the digital direction.
Google My Business
Google My Business (or GMB) is a business listing on Google that allows your company information to be output by Google in a variety of different results with high online visibility
- Google knowledge graph
The box containing business information that appears in the top-right hand corner of Google search results on desktop, and near the top on mobile, when someone performs a branded search for your business (i.e. when they search your business name).
- Google Local Pack
The three Google listings that appear down the map when someone searches for businesses in or around a particular location
- Google Maps
The app used to get directions and discover businesses and locations, available on the search result
Advertisement platform developed by Google. Both Video and audio content on product or services etc can be published here. When people search with keywords matching to your ad, it appears in the organic search results. When the user clicks on that ad it will redirect to your website to give more information.
AdSense (Google AdSense) is an advertising platform by Google. The program is designed for website publishers who want to display text, video or image advertisements on website pages. Website owners earn revenue when site visitors view or click the ads. Income using AdSense is generated on a per-click or per-impression basis.
Advantages of Google AdSense:
- Pay according to the click and view
- Generate more traffic to website
- Increases the visitors
- Increase in ROI
- High level of security, safety and transparency
Google Analytics is a free website analytics tool provided by Google to analyze website traffic. This service is available to anyone with a google account.Google Analytics puts several lines of tracking code into the website. The code tracks various activities of your users when they visit your website, along with the attributes (such as age, gender, interests) of those users. It then sends all that information to the Google Analytics server once the user exits your website.
Promote your business with Google in India
Now you can start the advertisement with google with the help of Codiac it solutions. Codiac IT Solution one of the leading digital marketing agency in kerala.we are specialized in PPC, social media ad campaigns, and Google AdWords.Google Business promotion in Kerala is the most popular strategy for online marketing. We are the best Digital marketing company in Kerala, who will ensure the listing of your website at top of each search query.